Consumer’s Attitude Towards African Indigenous Vegetables in Moshi, Tanzania
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Date
2020-06
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Publisher
Tanzania Institute of Accountancy
Abstract
Numerous agri-food studies have been done to promote African Indigenous Vegetables (AIVs) with food security, nutritional benefits, and value chains being the focus. However, consumer behaviour on AIVs has been less studied thus creating a missing link in agri-food studies. This study investigates the consumer attitudes towards AIVs in Moshi Tanzania
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Keywords
Consumer’s Attitude, African Indigenous Vegetables (AIVs), and Tricomponent Attitude Model