Effect of Student Satisfaction on Retention in Higher Learning Institutions: A Case of TIA Mwanza Campus
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Date
2024-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
African Journal of Accounting and Social Science Studies (AJASSS)
Abstract
The satisfaction and retention for students in Higher Learning Institutions (HLIs)
has attracted significant scholarly interest. In today’s highly competitive and
technologically advanced environment, the survival of HLIs hinges on
addressing student satisfaction by offering a diverse range of services to combat
the issues of attrition. Thus, this study investigates the relationship between
student satisfaction and retention rates in HLIs. Tanzania Institute of
Accountancy–Mwanza campus was purposively selected for this study. A crosssectional survey strategy was used in gathering data from a sample of 323
students from different academic departments. A structured questionnaire with
23 items helped the collection of quantitative data. Data was analyzed using
binary logistic regression in IBM SPSS Statistics Version 29. Results reveal that
the quality of instructors, admission process, and mentorship programs
positively and significantly influence student retention. These findings imply that
HLIs should prioritize strategic investments in streamline admission procedures
and implement comprehensive mentorship programs to enhance student
satisfaction and retention. From a policy perspective, the study underscores the
need for institutional policies that mandate the regular evaluation and
improvement of student support services to reduce dropout rates and enhance
overall educational experience. These results are crucial in developing various
strategies aimed at improving the educational experience of students at TIA and
eventually attracting more students in the future by reducing any cases of
attrition among the current students.
Description
Keywords
Student satisfaction, student retention, Tinto Model, Academic dropout wheel, TIA.