ASSESSMENT OF THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL REPUTATION OF TPA; A CASE OF DAR ES SALAAM PORT

Abstract

ABSTRACT

This study intended to assess the Effect of Corporate Social Responsibility on Organizational Reputation of TPA, a case of Dar es Salaam Port. The research had four specific objectives which were; to identify Corporate Social Responsibility activities carried out by TPA to the society; to assess the contribution of CSR on the social economic welfare of the community; to identify the challenges encountered by TPA in providing CSR to the society; and to evaluate the strategies put forward by TPA in tackling the challenges hindering effective CSR. The study was guided by descriptive research design; data was collected from 275 respondents through questionnaires and interview guide. The data was collected through questionnaires and interviews. The data was analyzed by using SPSS.

The results indicate that TPA has been implementing various CSR as the strategy to improve its performance but also to return back to the community and to be responsible company the revealed strategies. Furthermore, the results indicate that TPA is highly performing its planning and implementation of CSR strategies whereby there is a policy which guide issues of CSR and its engagement to the community. Moreover, the results indicate that the outcome of the implemented strategies is noticeable to the community where by TPA has supported access to public service such improving secondary schools’ infrastructures, donation to enable access to health services and improvement of health centers facilities and others. Also, the results indicate that implementation of CSR activities has a positive impact to TPA’s reputation whereby has been benchmarked as highest social performer by the respondents and also the results show the targeted objective of the activities been attained whereby targeted beneficiaries has been reached.

The study recommends that, communication about investment in CSR should be made to clients and to the general public, which will help society better understand the contributions the organization to society. Also, organizations should invest in CSR because improving CSR practices can increase reputation. The study provides guidance on the formulation of policy guidelines that create harmony between companies and different stakeholders through CSR and also justifies the allocation of CSR budgets in organizations. LIST OF ABBREVIATION

CR Corporate reputation CSR Corporate Social Responsibility SPSS Statistical Package for Social Science TBL Triple Bottom Line TPA Tanzania Port Authority