Marketing and Public Relations

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Browsing Marketing and Public Relations by Author "Magoma, A"

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    Examining the Contribution and Implications of Mobile Water Payments for Water Bill Collection at MWAUWASA, Tanzania.
    (Business Education Journal, 2018) Magoma, A
    This paper aims to examine the contribution and implications of mobile water payments (MWPs) for water bill collection at MWAUWASA. The study focused on testing three variables namely; MWPs adoption rate by customers, benefits of MWPs for water services and challenges facing MWPs for water services. Both qualitative and quantitative analytical techniques were used to collect data from a purposively selected sample of 75 MWAUWASA officials and 100 water bill payers. The trend of M-Pesa adoption has been increasing though at a slower pace and revenue collection efficiency has increased too, still, over 60% of customers are paying through cash, the challenge that hinders them is the inefficiency of the M-Pesa payment system. The study recommends that MWAUWASA should focus on delivering a quality M-Pesa system that meets the client’s needs and more sensitization to customers should be done about the usage of M-Pesa and adoption of a cashless system is advised.