• A Systematic Literature Review on Tourist Experience of People with Disabilities in the Hospitality and Tourism Sector 

  Kara, Nasra (African Journal of Accounting and Social Science Studies (AJASS), 2023-12)

  The issue of tourist experience for disabled travelers has been given little attention compared to that given to able-bodied persons. This study assessed a systematic review of 13 peer-reviewed scholarly articles on the ...
• Pathways to Prosperity: Analysing the Dilemma of Choosing between Official Development Assistance and Foreign Direct Investment in Tanzania 

  Miku, Benjamine G.; Joseph, Emmanuel S.; Mpojota, Amour S.; Nyaborogo, Happiness P.; Mligo, Gerald (African Journal of Accounting and Social Science Studies (AJASS), 2023-12)

  This paper explores the complex-decision decision-making process faced by policymakers in Tanzania when selecting between Official Development Assistance (ODA) and Foreign Direct Investment (FDI) for driving economic ...
• The Mediation Effect of Business Environment on How Firm Characteristics Relate to Environmental Disclosure in Tanzania's Extractive Industry 

  Ponsian, Ntui. (TIA, 2022-12-31)

  This study determines the function of the business environment as a mediating factor on how firm characteristics relate to the environmental disclosure in the Tanzanian extractive industry through legitimacy and stakeholder ...
• Determinants of Social Media Marketing Adoption among Small and Medium Enterprises in Dar es Salaam - Tanzania 

  Augustine, Justine.; Newa, Makawa. (TIA, 2022-12-31)

  The general objective of the study was to examine the determinants of social media marketing adoption among Small and Medium Enterprises (SMEs) in Ilala Municipality, Dar es Salaam. The study provides the effects of ...
• Use of Social Media to Improve Marketing Performance of Selected Manufacturing Firms in Tanzania: Evidence from Coastal Region 

  Augustine, Justine.; Rushaka, Avitus. (TIA, 2022-12-31)

  The purpose of this study was to examine the effect of social media marketing on marketing performance of the manufacturing companies in Tanzania. Specifically, the study aimed to examine the effect of social media strategy, ...
• Influence of Product Information on Processed Maize Flour Marketing by Small and Medium Millers in Dodoma City, Tanzania 

  Mpandiko, Godlove A. (TIA, 2022-12-31)

  The study aimed at assessing the influence of product information on processed maize flour marketing by small and medium millers in Dodoma City. According to The City Council of Dodoma (2020), Dodoma has 28 maize flour ...
• The Influence of Customer Retention Practices on Performance of Micro and Small Agro-processing Enterprises in Tanzania 

  Nnko, Eliakira. (TIA, 2022-12-31)

  Customer retention practices are considered as derivers to accelerate firm performance in highly competitive business environment. However, scanty literature exists on agro-processing MSEs in developing economies. This ...
• Annualized Stock Market Returns Volatility: An Evidence of Dar es Salaam Stock Exchange 

  Mwidege, Asheri, M. (TIA, 2022-12-31)

  Financial market players raise a concern about returns volatility anomalies. Yet, the day effects of stock market return instability in the Dar es Salaam financial market are not known. The present study, investigated ...
• Perceived Service Quality and Student Satisfaction in Higher Learning Institutions in Tanzania 

  Bwachele, Victor (Humanities and Social Science Communications, 2023)

  Despite policy efforts to promote higher learning in Tanzania, reports show persistent student dissatisfaction, revealing the extant inadequate quality measurement models. The study examined the fundamental elements ...
• Effects of Credit Management Practices on Performance of Women Owned SMEs in Morogoro Municipality, Tanzania 

  Mutalemwa, D F.; Makindara, J R. (TIA, 2022-06)

  This paper determined the effects of credit management practices on the performance of women owned SMEs in Morogoro Municipality. Data were collected from 120 women which included both credit and non-credit recipients. ...
• Determinants of Multidimensional Poverty in Rural Tanzania 

  Charles, Geofrey M.; Otieno, Sixtus M.; Kimaro, Magreth A.; Mwakasisi, Tuntufye G.; Mganga, John G.; Matolo, Getrude (Tanzania Institute of Accountancy, 2023-06)

  The primary aim of the research was to examine the factors that contribute to poverty from a multidimensional standpoint among households in rural Tanzania, utilizing a logistic regression model. The study used Alkire ...
• Gender Dynamics and Dietary Diversity among Small Scale Legume Farmers in Singida District, Tanzania 

  J.F, Mremi; J.N, Jeckonial; P.J, Nyamhanga (Tanzania Institute of Accountancy, 2023-06)

  The paper explores the association of consuming nutritious food groups including legumes with the relationship and the interactions between men and women small-scale farmers in Singida District, Tanzania. A cross-sectional ...
• Dynamics and Trends of National Food Reserve Agency Maize Price and Local Maize Market Price: Empirical Evidence from Sumbawanga Market 

  Sitima, Florence W.; Mduma, John K. (Tanzania Institute of Accountancy, 2023-06)

  The general objective of this study is to analyse spatial maize price transmission and market integration in Tanzania with Rukwa Region as the case study. Thus, the study intended to assess dynamics and trends of ...
• Service Quality of the Technical Education Service at the Tanzania Institute of Accountancy: Gaps and Recommendations 

  Bwachele, Victor (Tanzania Institute of Accountancy, 2023-06)

  In this article, the service standard of Tanzania's higher education is examined, particularly with regard to the five SERVQUAL arrangement aspects (tangibility, reliability, responsiveness, assurance, and empathy). ...
• Is Institutional Legitimacy Related to Business Sustainability? Analysis of Cashew Nut Farmers’ Perspectives Mediated by Societal Stakeholders’ Action in Tanzania 

  Vicent, Felex; Abayo, Abdiel; Chachage, Bukaza (Tanzania Institute of Accountancy, 2023-06)

  This paper analysed the effect of institutional legitimacy on cashew nut farming business sustainability in Tanzania through societal stakeholders’ action. Specifically, the paper examined the effect of institutional ...
• Analysis of Effect of Institutional Isomorphism on Cashew Nut Farming Business Sustainability in Tanzania: Mediating Role of Market Stakeholder’s Action 

  Vicent, Felex; Abayo, Abdiel; Chachage, Bukaza; Musheiguza, Edwin (Tanzania Institute of Accountancy, 2023-06)

  The effect of institutional isomorphism on cashew nut farming business sustainability in Tanzania through market stakeholders’ action was analysed in this study. The study explicitly sought to examine the effect of ...
• Determinants of Social Media Marketing Adoption among Small and Medium Enterprises in Dar es Salaam - Tanzania 

  Augustine, Justine; Newa, Makawa (African Journal of Accounting and social science (AJASSS), 2022-12-31)

  The general objective of the study was to examine the determinants of social media marketing adoption among Small and Medium Enterprises (SMEs) in Ilala Municipality, Dar es Salaam. The study provides the effects of ...
• Use of Social Media to Improve Marketing Performance of Selected Manufacturing Firms in Tanzania: Evidence from Coastal Region 

  Augustine, Justine; Rushaka, Avitus (African Journal of Accounting and social science (AJASSS), 2022-12-31)

  The purpose of this study was to examine the effect of social media marketing on marketing performance of the manufacturing companies in Tanzania. Specifically, the study aimed to examine the effect of social media ...
• Assessment of The Impact of Advertising on Business Development in Tanzania’s Bank Sector: CRDB Bank 

  Mneney, Christina E; Chenyambuga, Dora N (African Journal of Accounting and social science (AJASSS), 2022-06-30)

  This research aimed at determining how effective advertising is at increasing business growth in the banking industry. The study’s target population was 38 employees of CRDB Bank in Ilala District, out of these thirty-fve ...
• The Impact of Covid-19 Pandemic on the EAC Tourism and Hospitality Industry 

  Chenyambuga, Dora N; Mneney, Christina E (African Journal of Accounting and social science (AJASSS), 2022-06-30)

  Worldwide, the COVID-19 epidemic has impacted all economies. The study examines the impact of the pandemic on the tourism and hospitality industry in East African Community member nations. This study is a systematic ...

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