Critical Factors for Success of Small-Enterprises in Tanzania: A Case of Vegetables and Fruits Vendors in Five Regions

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dc.contributor.authorAbdallah, Gorah. K.
dc.date.accessioned2023-01-05T12:29:58Z
dc.date.available2023-01-05T12:29:58Z
dc.date.issued2022-10
dc.description.abstractInstitutional Theory has become important concept of interest in the field of entrepreneurship. This paper examines the critical factors contributing to the success of small business enterprises of supplying vegetables and fruits in a developing country (Tanzania). Data were collected from five regions in Tanzania and evaluated using Multiple Regression analysis. The results show that the independent variables (i.e. customer services, marketing accessibility, reputation of personal branding, reliable services, and government support services) contribute to the success of small enterprises of vendors for vegetables and fruits in Tanzaniaen_US
dc.identifier.issn2249-1058
dc.identifier.urihttps://repository.tia.ac.tz/handle/123456789/121
dc.language.isoenen_US
dc.relation.ispartofseriesVol. 12;Issue 10
dc.subjectcustomer services, marketing accessibility, reputation of personal branding, reliable services, government support services.en_US
dc.titleCritical Factors for Success of Small-Enterprises in Tanzania: A Case of Vegetables and Fruits Vendors in Five Regionsen_US
dc.title.alternativeVol. 12 Issue 10, October 2022en_US
dc.typeArticleen_US

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