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Use of Social Media to Improve Marketing Performance of Selected Manufacturing Firms in Tanzania: Evidence from Coastal Region
Augustine, Justine
;
Rushaka, Avitus
(
African Journal of Accounting and social science (AJASSS)
,
2022-12-31
)
Determinants of Social Media Marketing Adoption among Small and Medium Enterprises in Dar es Salaam - Tanzania
Augustine, Justine
;
Newa, Makawa
(
African Journal of Accounting and social science (AJASSS)
,
2022-12-31
)
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Author
Augustine, Justine (2)
Newa, Makawa (1)
Rushaka, Avitus (1)
Subject
Social Media Marketing, Technological, Organizational and Environmental Factors (1)
Social Media Strategy, Marketing Performance, Manufacturing Companies (1)
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Date Issued
2022 (2)
Has File(s)
Yes (2)