Browsing by Author "Augustine, Justine"

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Determinants of Social Media Marketing Adoption among Small and Medium Enterprises in Dar es Salaam - Tanzania

Augustine, Justine; Newa, Makawa (African Journal of Accounting and social science (AJASSS), 2022-12-31)

The general objective of the study was to examine the determinants of social media marketing adoption among Small and Medium Enterprises (SMEs) in Ilala Municipality, Dar es Salaam. The study provides the effects of ...
Use of Social Media to Improve Marketing Performance of Selected Manufacturing Firms in Tanzania: Evidence from Coastal Region

Augustine, Justine; Rushaka, Avitus (African Journal of Accounting and social science (AJASSS), 2022-12-31)

The purpose of this study was to examine the effect of social media marketing on marketing performance of the manufacturing companies in Tanzania. Specifically, the study aimed to examine the effect of social media ...

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